20 online dating cliches - and what they really mean

January is a boom month for the online dating industry as millions turn to the internet to find love. But composing a profile that makes you sound fascinating and unique is harder than it sounds. In the process, millions of people will try to summarise their characters in just a few paragraphs. But anyone who browses a few profiles will quickly become very familiar with a handful of phrases. This betrays its author's discomfort about using an internet dating site, says William Doherty, professor of family social science at the University of Minnesota. For him, it shows that there is still a stigma to online dating. Dating coach Laurie Davis loves laughing at this generic assertion. She is paid to rewrite people's dating profiles and this is one of the phrases she sees - and urges her clients to ditch - time and time again.

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